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Game didn’t just swap plastic for reusable bags, they turned a bag into a cultural billboard. The result? More sales, more love, more brand power.

Can a black bag change how people feel about your brand? For Exclusive Books, it already has. Here’s how one subtle design became a loud statement in retail.

Your bag is your customer’s last impression. So Waltons made it count. They saw the everyday chaos and gave people something that actually helps. A bag that simplifies school, work, and retention—all in one.

What if your packaging could bring in more revenue, boost repeat visits, and turn every customer into a brand ambassador? One South African brand figured it out, and you’re about to see how.